Shalom Adoyi
Founder, Subin
I was tired of always
having to pay.
When I started working remote jobs, my money never seemed to last. It went to family, to friends, to purchases I did not plan for. But the thing that really wore me down was something smaller. The everyday transfers.
The restaurant I ate at. The barber who came to my house to cut my hair. The laundry guy. Every single time I wanted to use a service, I had to pull out my phone, enter my PIN, look up account details, and run a transfer. Over and over again. It was exhausting.
One day I asked one of my service providers a simple question. "What if I just pay you a flat amount every month, and whenever I need you, you deduct it and I don't have to think about it again?" Every single vendor I asked said yes. They loved the idea.
But then came the problem. How do they track it accurately? How does the customer know their balance? How does the business record every visit without it becoming a mess? That question sat with me all through 2025.
So I started building Subin. Little by little. Because the friction of always paying is real, and both sides of that counter deserve something better.
A subscription layer for local commerce.
Subin connects local service businesses to their most loyal customers through simple monthly subscriptions. Customers pay once, scan in at the counter, and never think about payment again. Businesses get the cash upfront and the loyalty that comes with it.
Predictable income for local shops.
Shops should not have to guess what this week's revenue looks like. Subin gives them the tools to sell upfront and plan with confidence.
Simpler spending for customers.
Paying every single time you visit the same shop is exhausting. Subin lets customers pay once and just enjoy the routine.
No friction at the counter.
One phone scan replaces the whole payment process. Customers walk in, scan, and leave. No cash, no card, no waiting.
How we think about building.
Built for real people.
We did not build Subin for tech-savvy users. We built it for the barber who has been cutting hair in the same spot for ten years, and the customer who walks in every two weeks without fail.
Trust at every step.
Every scan is secure. Every payout is automatic. Every transaction is logged. We built trust into the product from day one, not as an afterthought.
Simple wins every time.
The best product is the one that gets out of the way. Subin works in two seconds at the counter. No onboarding calls, no complicated dashboards, no learning curve.
Join what we are building.
Whether you are a customer looking to simplify your routine, or a business owner ready to lock in your revenue, Subin is built for you.